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Learning The Simplest Way to Achieve Simplicity is Through Thoughtful Reduction
Reading Time: 5 minutes

A close friend of mine argues that while we love the first part of Einstein’s quote, “Everything should be made as simple as possible,” we ignore the second part “but not simpler,” which is the essence of Occam’s Razor . This article is about how we can achieve simplicity through thoughtful reduction.

“Everything should be made as simple as possible, but not simpler.”

— Einstein

After a bit of reflection, FOOTWEAR Loafers Brian Cress Shopping Online Cheap Online LvmUCAaMt
, I wrote: “ You don’t fully understand something until you can simplify it. But if all you do is simplify it, you don’t understand it.

The complexity of “but not simpler” is where we struggle.

This is where our brain struggles and tries to avoid work.The struggle is where the real learning comes from.

We are pattern matching creatures — once we find a solution that works, we close our minds to alternative ideas.

A keyelement of simplicity and understanding is thethoughtfulreduction of the unnecessary.

An inversion if you will. And yet one I wish more organizations would consider. While it’s counter-intuitive, subtractionis often more powerful than addition.

In The Laws of Simplicity , John Maeda writes:

The easiest way to simplify a system is to remove functionality. Today’s DVD, for instance, has too many buttons if all you want to do is play a movie. A solution could be to remove the buttons for Rewind, Forward, Eject, and so forth until only one button remains: Play.

But what if you want to replay a favorite scene? Or pause the movie while you take that all-important bathroom break? The fundamental question is, where’s the balance between simplicity and complexity?

On the one hand, you want a product or service to be easy to use; on the other hand you want it to do everything that a person might want it to do.

The process of reaching an ideal state of simplicity can be truly complex, so allow me to simplify it for you. The simplest way to achieve simplicity is through thoughtful reduction. When in doubt, just remove. But be careful of what you remove.

It’s not about removing for the sake of removing.

When it is possible to reduce a system’s functionality without significant penalty, true simplification is realized. When everything that can be removed is gone, a second battery of methods can be employed. I call these methods SHE: SHRINK, HIDE, EMBODY.

Simplicity is about the unexpected pleasure derived from what is likely to be insignificant and would otherwise go unnoticed.

If you’re short on time you can stop here. If you’re interested in SHE (Shrink, Hide, Embody) keep reading.

Laurence Minsky Natalie Brown Devlin Timothy Penning Krista Tucciarone Thomas J. Aicher William Norton Christina M. Ceisel Tommy Booras
Visiting Assistant Professor in the Department of Communication Film Studies at Le Moyne College

How has the process of hosting major sporting events changed?

The rise and takeover of social media has really connected brands directly with audiences. Good brands (which include cities and countries) create hashtags and spark direct, wide-ranging conversations with viewers, like live-tweeting during the event itself. Viewers love it -- shows like The Voice and any regular sporting event gets tremendous real-time engagement. It used to be about how much you spend to make an event worth it for visitors, now it's more important to know how you're going to engage all the viewers.

What is the ROI for hosting the Olympics?

Brazil famously got burned by the last Olympics, though project and budget management may have influenced that. While there is clearly an impact on travel, the ROI is less tangible, and maybe that's how it should be. Understanding that the inherent value is the branding your country gets, and exposure to potential travelers, it is imperative to make a hosting decision. That, and planning, too. If well-planned, the ROI could be strong. But that's a big if.

Does mega-event advertising pay off?

It can, if you align your brand with the target audience. Rolex sponsoring the U.S. Open is always a good move, and Adidas has seen strong returns from the World Cup. United is a sponsor of this year's Olympics, and we'll see how well that works out. Connecting with travelers and attendees on a personal level will be key. There's risk, of course. Often, the brands that go big at these events have massive budgets, McDonald's, Coke, Pepsi. They are well-equipped to run blanket campaigns.

How do the Olympics impact tourism and retail spending?

If planned well, and that can be a big if, the Olympics can be huge for an area and tourism. Lake Placid still sees some benefits from the '80 games. But I imagine Sochi didn't become the global destination that the Russian Federation had hoped.

Which companies will be the biggest winners in PyeongChang?

Sporting goods companies, particularly skiing and snowboarding, should do well, without having to spend as much as the other, larger consumer brands. United has a chance to generate some earned media, too. However, Samsung has gone all in, and considering the strong impact they have globally (and not just in South Korea), it is poised to really capitalize on the games.

Does participation in the Olympics impact earning potential?

It can, no question. However, that depends on whether a brand has made the right connection, and whether their target audience will be loyal viewers and visitors. Are you creating a smart, multi-media campaign that's authentic and relevant to those viewers? And if it is, are you going to use social media, both organically and with paid advertising, to stay connected with viewers at every turn? If you can answer with yes to those questions, your brand will bring home the gold. If not, pack your bags.

Associate Professor in the Communication Department at Columbia College Chicago

What is the ROI for hosting the Olympics?

My understanding is that the payoff can take a very, very long time, and the ROI is very complex to determine and should be based on the location’s reason for hosting the games. The goals for hosting can be (and probably should go) beyond any immediate financial return (and, as I said earlier, they should become the basis for judging the ROI). In other words, since the goals of one host might be different than those of another, the way to judge the ROI should be different, too.

Goals can include rebranding of the city, state, country; positioning the location for future investments; attracting business development (hosting the games is the perfect opportunity for creating backroom conversations during the games); and boosting civic pride.

Whatever the goals, hosting the games enables the promotion of the location on a global scale that can eventually translate to “heads in beds” -- i.e., increased tourism -- or business investment. I understand that the goals for the failed Chicago bid was to simply show the city to the world -- to make it an even greater global player.

I worked on the McDonald’s activation of their sponsorship of the Atlanta Olympics when I was employed by an agency called Frankel (now called Arc Worldwide), so I got to see how it the sponsorship’s comprehensive nature. Second, sponsoring the Olympics was not the only thing Atlanta did to rebrand (or brand) themselves. Their visitors’ contention bureau also had an audio brand created, with variations for the various neighborhoods -- an activity which I featured as a case study in my book, “Audio Branding: Using Sound to Build Your Brand.” To successfully create or reposition a brand, people, product, organizations need aligned multiple activities.

Look at all of the businesses that relocated to Atlanta since they hosted the Olympics. It would be very hard to draw a straight line from the Olympics to the decision to relocate. But the games could have helped set the wheels in motion, which, when combined with other developments, placed Atlanta into consideration as an acceptable place for relocating a business.

On another note, the locations are building facilities that, if done right, could produce future revenue streams, which could be another basis for the ROI calculation.

Does mega-event advertising pay off?

I would change the questions to “Does mega-event sponsorship pay off?” There are lots of marketing activities that go on behind the scenes, that can have a substantial impact on a brand. Advertising or the sponsorship is just the price of the ticket. Coke, for instance, is using the partnership to gain retail floor space by creating floor displays and other in-store or retailer programs (more floor space typically translates into more sales and share). Other companies, particularly B2B brands, but also consumers, use their association to sponsor sales incentives and other programs by sending the winners to the games.

As I emphasize in a book I wrote with William Rosen, CEO of VSA Partners, “The Activation Imperative,” the marketer needs to provide value with every piece of communication, and sponsorship helps enable it providing opportunities for news, entertainment, identification, story interest, exclusive access, and other value generators (beyond mere discounting). Global and country-wide marketers generally create an all-encompassing program that leverages the association. What can they do on social media, owned media like their websites, and more? How can they use it to enhance their partnerships, channels of distribution? How can they use it to motivate their employees? These are some of the questions marketers ask. It’s the totality of their answer -- combined with the quality of their execution -- that will ultimately determine the ROI.

But the short answer to your question -- it could. From a distance, PG seems to be creating advertising based on their Olympic sponsorship that is helping to build their brands and increase their sales. Also, note that they have a larger story to tell with their Olympic-based advertising.

Building a promotion around the sponsorship is another way to build immediate business by engaging prospects. McDonald’s classic game, “When the U.S. Wins, You Win,” is an example that once worked, although they withdrew as a global and U.S. sponsor of the Olympics for other reasons (they will still operate restaurants at Olympic Park and Olympic Village for the 2018 Olympics and, as a result, send people to the games, an opportunity which grew out of their sponsorships -- in other words, the restaurants were part of a total program).

How do the Olympics impact tourism and retail spending?

That depends on whether you mean short-term or long-term. Short-term, such as during the games, you’re limited by the number of places to stay. But the Olympics show off the host city and surrounding areas to the world -- even the entire country -- which could help tourism in long-term.

On the other hand, Rio came across as beautiful, but had other issues. So, I am not sure how much they boosted tourism. As for retail, it also depends on whether you mean during the event or long-term. Often, it’s not about boosting overall retail spending, but taking share from the competitor. By building channel-specific programs that drive transactions and increasing floor space, using the Olympics sponsorship as the center or key to the value generator can help brands achieve this shorter-term goal.

As for the longer term, the brand needs to figure out how to get a halo out of their sponsorship to reflect on them, emphasizing a key value or two from their brand DNA, which can help them build or reinforce preference and loyalty to them.

Which companies will be the biggest winners in PyeongChang?

It’s too early to tell. The usual suspects are running global ad campaigns. The same goes for larger U.S. companies running national campaigns. A lot of the brands are connected to athletes. If their athletes do well or come out of game with a great story, the brand can utilize it and gain momentum. So, until the games are over, we won’t know the true winner.

And it’s the brands that achieve or exceed their goals who will be the big winners, but we, as consumers, might not recognize them as such. A brand that gets lots of attention and a lower proportionate boost in sales might be seen from the outside as the winner. A smaller brand with a smaller investment, but with a larger proportionate boost in sales or with a positioning or repositioning that sets them up for future gains, might ultimately be the bigger winner.

In the meantime, Comcast, which owns NBC, has done and is executing some interesting initiatives to dramatize their capabilities and engage their prospects and customers (to quote their website , they “integrated all of NBCUniversal’s live, on demand, and online streaming content into one comprehensive Olympics dashboard). We shall see what kind of returns this brings them, but, perhaps, if they even become less disliked, it might have been worth it.

Does participation in the Olympics impact earning potential?

Ultimately, positively impacting earning potential is the goal -- for the location and the brands. Otherwise, they wouldn’t do it. Some have realized that goal, and others haven’t. For the athletes (they are brands, too), it could make them more marketable. But it’s the whole package -- side interests, day-to-day activities, their back story -- that is considered, that makes them fall into consideration for a brand sponsorship.

Assistant Professor in the Stan Richards School of Advertising Public Relations at the University of Texas at Austin

How has the process of hosting major sporting events changed?

Host cities of modern Olympic Games have to consider logistics, like the construction of necessary infrastructure and the heightened safety concerns surrounding the event, all while putting on a good show while their city is being showcased on a global stage through television and digital media.

What is the ROI for hosting the Olympics?

The ROI for hosting the Olympics depends on the host city. The cost of infrastructure that is required for hosting can cause a budget for a host city to explode. The 1984 Olympic Games in Los Angeles are still seen as a “gold” standard. A large part of their success was the decision that they would use existing venues rather than pour money into building new ones. Cities often struggle after the Games with finding a way to use the venues that were built specifically to host the event, and properly maintaining them.

Does mega-event advertising pay off?

It depends on each advertiser’s campaign and whether they tell their consumers a good story. In order for it to pay off, advertisers have to connect with their target audience in a way that transfers the feelings they have when watching the Olympics to their products. A campaign like PG’s “Thank You, Mom” campaign or Apple’s “The Human Family” ad did that exceedingly well.

Which companies will be the biggest winners in PyeongChang?

The companies that will be the biggest winners are those who integrate the Olympics and the Olympic “ideals” into their brand storytelling. Consumers now demand a more personalized experience with the brands they support. The Olympic Games allows for great storytelling, as viewers are inundated with stories of young athletes overcoming obstacles and fulfilling their dreams. The way for brands to win is to extend that emotional connection to their products, while seamlessly telling their customers a good story across media channels, including digital and social media.

Does participation in the Olympics impact earning potential?

It certainly can. When you examine some the high-profile Olympic athletes from the Summer Olympic Games in Rio, it is difficult to ignore the economic benefits they enjoy. For instance, Michael Phelps is now worth an estimated $55 million -- thanks, in part, to sponsorships with Speedo, Visa, and Under Armour, to name a few. Also, the breakout star of the 2016 Olympic Games, Simone Biles, has enjoyed a huge increase in her net worth. It was Hvi126590 Girls Ballet Flats Conguitos Discount New 0YVmQnoAi
that she obtained over $2 million in prize money and endorsements from companies like Kellogg and Nike. Yet, for other athletes who might not have endorsement opportunities, they certainly can have their earning potential impacted if they want to pursue a career in coaching or training other athletes in their sport, through the increased credibility they garner from being an Olympic athlete.

Professor Advertising and Public Relations Major Coordinator in the School of Communications at Grand Valley State University

What is the ROI for hosting the Olympics?

A lot of the time in recent years, there isn’t a positive ROI. Cities get a lot of tourism dollars and extend the city brand, but the cost of building the necessary infrastructure to host the multiple events is significant. In the end, an Olympic venue should have a strategic plan to promote not just the Olympics, but to leverage the attention in the years that follow, including things that lure tourism and trade investments for years to come, that might not have happened without the visibility of the Olympics.

Does mega-event advertising pay off?

There are few mega event advertising venues anymore beyond the Olympics and Super Bowl. But major brands -- and even small start-ups -- are willing to pay a premium for a 30 second spot or on-site out-of-home ads and sponsorships, in order to get the reach that isn’t possible in conventional media anymore. If the brand is associated with the sport or event, it can be an even better opportunity. But here again, it has to be leveraged beyond the ad. Most advertising brands do ads about the ad appearance for weeks leading up to the event, and maintain it after on social media sites, etc.

How do the Olympics impact tourism and retail spending?

The retail impact is short-term, but sites try to gain a long tail effect of the event, with marketing that touts visitors can either see the venues made famous by Olympic athletes, see the scenery of the venue (especially if that is advertised during the Olympics by the host country), or for sports enthusiasts to ski or do their sport in the arenas and sports facilities of the Olympics.

Does participation in the Olympics impact earning potential?

There is a positive impact on the potential, but that depends on what I’ve said above. Just being present is not enough. There needs to be a strategy that overlaps the games, before and after.

Professor of Advertising and Public Relations at Lindenwood University

How do the Olympics impact tourism and retail spending?

The Olympics offer brands the opportunity to engage in what is defined as event marketing. Event marketing is a program focused around a sponsored event. The greatest advantage of event marketing for both consumers and brands is the excitement generated. Other advantages of sponsored events include building brand associations, where the brand is defined by a distinctive character and meaning, increased brand value as perceived by consumers, heightened exposure among the target audience, awareness for those with little brand knowledge, and velocity in product sales.

Audiences are drawn to their viewing devices to cheer on their country, and watch with anticipation as their favorite athletes go for gold. We are not drawn to athletes’ chosen events as much as we are drawn to the athletes’ emotional stories. These athletic heroes exude happiness, inspiration, and pride in moments of great challenge and hardship. For example, who doesn’t recall Kerri Strug landing the vault on one ankle?

The Olympics, unlike the Super Bowl, generates worldwide appreciation due to representation from over 200 nations. Such representation does not come without costs. The estimated cost to host the 2018 Olympics in PyeongChang is $8.9 billion.

Due to worldwide exposure, sponsors are faced with a multi-million-dollar question -- is it worth the estimated $100 million to claim the title as an “official” Olympic sponsor? To protect official Olympic sponsors, in 2015, the Olympic Committee passed Rule 40 Athlete Image Policy with language stating athletes may endorse non-official sponsors’ ads and social media posts without using the Olympic rings, visuals of winning gold medalists, and the use of the Olympic location (for example, Rio 2016). For the 2018 games, athletes may be disqualified for being showcased in ads not approved by the International Olympic Committee and U.S. Olympic Committee.

I do not think it is worth the estimated $100 million to claim title as “official” Olympic sponsor, because viewers are not connecting with the Olympics, rather, they are connecting with the athlete and his/her personal story. Athletes are defined as celebrities, since they are well-known to the population because of the publicity associated with their lives. Celebrities encode a unique set of meanings, which resonates with those who cheer on their favorite athlete. To a certain degree, as viewers, we think some of the athletes’ meaning transfers to us. For this reason, I think brands should invest in endorsing an athlete that is relevant to the brand, as consumers we will be more inclined to purchase a specific product featuring our beloved hero.

Assistant Professor of Sport Administration at the University of Cincinnati

How has the process of hosting major sporting events changed?

The cost alone is one of the largest changes to hosting major events, and in particular the Winter Olympics. The amount of infrastructure needed for these events is much different than the Summer Olympics, where many of the facilities exist.

What is the ROI for hosting the Olympics?

ROI is an interesting concept for hosting the Olympics. Most point to the economic impact created by the number of tourists who travel to the destination during the two weeks of the Olympics, and some impact the week leading up to, as the buildup from media, volunteers, etc. starts, and those individuals take time to leave. However, this amount of new economic activity is typically dwarfed by the amount of money spent on the facilities, infrastructure, and security to host the event.

The second area commonly noted is the increased awareness and subsequent tourism to the destination. Sochi is a good example of a city that was unknown to most non-Eastern Europeans and Russians; however, this heightened awareness in the western hemisphere has not increased tourism or even a desire to visit the destination. Further compounding the issue is that the location is not well-known as a winter resort, but rather a beach vacation. Mostly from my research, it’s the civic pride that increases as the event approaches and occurs, but then within a few months, that also subsides, as the reality of the costs and the impact of those costs begin to become known to the citizens.

How do the Olympics impact tourism and retail spending?

There are various ways to leverage the event through advertising, media/PR, and those who visited for the event; however, most hosts have not taken advantage of this opportunity. The focus of the events should change from crowd management and security to crowd relations. This way, these individuals become repeated visitors, as well as spread information about the location through word-of-mouth, which is consistently one of the main methods in which sport tourists in particular choose a destination.

Director of The McCormack Center for Sport Research Education and Lecturer in Sport Management in the Isenberg School of Management at the University of Massachusetts

How has the process of hosting major sporting events changed?

Hosting major sport and entertainment has evolved from a practice exercised primarily through considerations of capacity and availability, through one dominated by leverage, promises of economic development, and public financing of stadia. The NFL’s most recent Super Bowl in Minnesota’s sub-zero climate offers a look at a host city that secured one of North America’s crown jewel events through the development of a new stadium (U.S. Bank Field), paid for with over $500 million in public subsidies. In return, the market was granted the Super Bowl as an event it could generate buy-in with. Events such as the Olympics have long been political “wins” for host cities hoping to borrow equity from the “stature of the rings;” on the back-end, however, promises of urban revitalization, economic development, and job growth are made and -- oftentimes -- fall short of expectations. Hosting events is no longer solely about regional ties to the sport itself, or logistical concerns, but -- rather -- as much about the financial incentives delivered to the league, governing body, or association.

Fan expectations and consumer demand has also placed added emphasis on the types of venues one would consider capable of hosting a major sporting event. Digitization has come at a high cost to host cities and their stadiums, as new in-stadium demands for Wi-Fi connectivity, digital ticketing, mobile gaming, and in-app deals have emerged as part of the standard costs of new stadium development. Fan entertainment zones, retail hubs, and sponsorship activation spaces that adjoin major events entail much larger footprints than events of the past, which again adds a layer of complexity to the parameters of hosting a major sporting event.

Does mega-event advertising pay off?

It depends on whether you use a traditional return on investment (ROI) metric, or more of a return on objectives (ROO) metric. Consumer product giants such as PG and Unilever have long used mega-events as platforms for cross-channel advertising for a variety of their products, spanning traditional broadcast integration, to digital, mobile, social, and experiential. When viewed from a traditional cost per impression basis, a healthy ROI can often be established when looking at the established audience reach surrounding these events and, in the case of the Olympics, the programming stability associated with what amounts to almost a month of appointment viewing entertainment. Some would argue the degree to which ads are either skipped, blocked, or moved to the “second screen” dilutes some of this value, and creates wasted advertising. But the energy surrounding live sport is truly the only live programming left for advertisers to message through, and then use as a platform for social storytelling.

From an ROO perspective, there are countless brands that see healthy return through the advertising associated with a mega-event. Those objectives can vary in form and sentiment, ranging from simple consumer impressions, to product trial, business-to-business selling, or corporate social responsibility initiatives. Aligning a brand’s targeted objectives at the outset is, in my opinion, a more strategic way to ensure that advertising across mega-event channels accomplishes whatever needs exist for the brand in question. Without a healthy understanding of objectives at the outset, companies are just chasing impressions, sales, or a lone metric of success.

How do the Olympics impact tourism and retail spending?

Substantive research has been done that suggests the net effect of Olympics-centric spending is nominal at best. Crowding out leads to many locals displacing from their regular habitats, which causes leakage from the local economy. Some research states that tourism around the 2008 Beijing Summer Olympics actually was less than the same time period the year before, due to global security concerns around the size and scope of the event.

Often, dollars that would normally be allocated to local shops, restaurants, bars, and product centers leave the local geographic area of impact. Tourist spending replaces some of it, to be sure, but the net effect is often closer to break even than the IOC would want us to believe. Often, visitors to a mega-event are on relatively fixed budgets, and spend much of their time, energy, and share of wallet inside the event area and not in the local retail economy. Spending inside the stadium, for example, doesn’t normally flow back to the local region that hosts the event; it is, rather, privately held by stadium owners or private enterprises. Thus, the net impact figure back to the area of impact, often reported from economic analysts, is typically inflated and refers to gross, not net, spending. Retail is often down, due to crowding out.

Assistant Professor of Communications in the College of Communications at California State University, Fullerton

How has the process of hosting major sporting events changed?

Major sporting events, such as the Olympics and World Cup, have exploded in size and costs over the past few decades. We’ve also seen them used as a branding strategy for their host countries -- a way of showcasing a city, and by extension, a nation. We saw this very explicitly in the 2008 Beijing Olympics, where the ceremonies and symbolic elements of the Olympics were used to project an image of China that is global and modern -- coverage of the Olympics highlighted the infrastructure that was built, the high-speed rail to travel between stadiums, and an emphasis on China as open, friendly and harmonious. The organizers were quite conscious that this as an opportunity to place China as a leader among the global powerhouses. Similar strategies have been employed by Sydney, London, Sochi.

We also see cities approach hosting the Olympics as a way to improve local infrastructure, with varying results. In their bids to impress the IOC, cities propose expanding local public transit, building new stadiums, and more general promises of “urban redevelopment.” The costs of fulfilling these promises are astronomical, both financially and socially, as we saw with Rio in the 2016. The cost to Brazil is estimated to be at least For Cheap Best Cheap Price Womens NewHaven Moccasins Ara Sale Sneakernews With Paypal Sale Online Store Sale Online 5I2QW
, with many of the promised infrastructural developments left incomplete or even abandoned; and many of the stadiums that are built for the event remain unused once the Olympics move on. Beyond the cost in preparing a city to host the Olympics, there is a human cost, with massive displacement and increased inequality often a result.

Many cities are now wary of the costs and impact of hosting the Olympics, to the point where there is now very little competition to host. Los Angeles and Paris were the only cities to bid for the 2024 games (Paris will host in 2024, and Los Angeles in 2028), with cities such as Boston, Budapest, Hamburg and Rome passing on the opportunity to bid. Local residents are wary of taking on the costs of these projects, especially as the profits often go to the private industry, while the risk is carried by the state.

Combined, these trends pose a challenge for the Olympics moving forward. The IOC, which has been plagued by controversy, is taking some steps to rein in the spiraling costs of the event, such as limiting the number of events and increasingly using already existing venues.

The Winter Games are in a particularly precarious position. Fewer countries compete, and the infrastructure needed to host -- luge tracks and ski jumps -- have limited use outside of the games. This winter’s event in PyeongChang will be watched closely. Ticket sales have been slow, and tensions with North Korea threaten to cloud the celebration of unity that is a symbolic hallmark of the games.

What is the ROI for hosting the Olympics?

The ROI for host cities is ultimately rather low, taking into account the costs of building space for the games. While the Olympics can improve a city’s brand image, and possibly attract private investment, it is a gamble that hasn’t proven to pay off. Rather, cities and states are on the hook for the building costs, with the profits often going straight to sponsors and the IOC.

How do the Olympics impact tourism and retail spending?

As mentioned, a successful Olympics can increase a city’s profile within the global imagination. This could, in turn, result in increased tourism, which often accompanies a rise in retail spending. The longevity of this increase is unknown, and while branding is an important economic strategy, it is difficult to calculate the exact impact that hosting the games has on the retail and hospitality sectors in the long term.

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The home of Technosnark©®™, Anthrobotic.com discusses the primacy of technology in human society, promotes reasonably optimistic technological utopianism, and advocates a sort of holistic perspective on technology as the preeminent force of human civilization. With a smartastic superiority complex.
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Aug 11 2012
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( UPDATE: R2 has come to life! See Anthrobotic’s follow-up .) You might Have Heard about the Robot on Mars… After 7.5 months of foreplay, a Nuclear-Powered Science Robot Dune Buggy with Lasers arrived at Mars and gave the whole world a pretty respectablenergasm( ongoing coverage ). Because, an autonomous rocket sky crane just delivered to Mars a 2000lb nuclear-powered geology lab on wheels!

You're welcome, all of humanity.

But what’s up with NASA’s other Robots?

Projects of NASA's ER4, the Robotic Systems Technology Branch

Like, for Example, What is Robotnaut 2 Doing these Days? Unlike Curiosity, it’s not easy to find a lot of new news on Robotnaut 2 (R2). After STS-133’s February 2011 delivery, the handsome and sleek and high-tech NASA/ General Motors collaboration has kept a pretty low profile.Perhaps we should rename the machine “ Modesty .” Or, given that rovers are a helluva lot easier to engineer than functional humanoids, maybe that’s a little unfair. How about something like…“ Reality !”

Like, for Example, What is Robotnaut 2 Doing these Days?

According to a super-official NASA R2 homepage press release thingy ():

“R2 got its first taste of real work on Wednesday.”

But see, there is no mention of exactly which Wednesday.Or year.One guesses it was probably a Wednesday in 2012.And we’vecovered about 27 of those so far.So umm… Anybody home? R2’s been there for a year and half – what is he DOING and WHEN is it being done?We all want to know!

For a foolishly inspired moment, it seemed that this novel approach made sense: “Hey, why not put R2 on top of Curiosity! That would be awesome!”

Oh, hai.

Alas, in the immortal words of Harry Stamper, to NASA: “You’re the guys that’re thinking shit up! I’m sure you got a teamof men sitting aroundsomewhere right now just thinking shit up and somebody backing them up!” So, yeah – they’d already covered that. And named it “Centaur 2.” Which somehow seems both hilarious and, you know, right.

Terri Johnson Creates

Sharing Tips Tutorials for my Sewing, Embroidery Silhouette Cameo creations!

You are here: / Designer Edition / How to Work With Purchased Monogram Files in Silhouette Studio
October 5, 2016 by Terrijohnson

Monograms! We all love them! And if I had to pick the #1 reasons that people buy a Silhouette machine (or embroidery machine), it is so that they can put their monogram on anything that doesn’t move! But sometimes, the files that we purchase are a little confusing. They often come with multiple folders files you may not know what to do with them! And I have received questions about working with these fonts, sowhen the folks at Cuttable Designs asked me to write a sponsored post for them on using their fonts – I knew this would be good information for you!

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— The font comes with 3 separate sets of letters — Left, Center Right — and its easy to see why! These are what form the circle. So each letter has to be imported separately. Remember, these are NOT True Type Fonts and will not be installed on your computer like other TTF or OTFs that you might download. They will not appear in your Text window like other installed fonts, but have to be opened treated as objects or designs.

First, download unzip the font. You will notice that it comes with several folders (formats) – SVG, DXF, EPS and PDF — along some graphics of the font. For the purposes of this post, I will be showing you how to use SVG files. You must have Designer Edition to open SVG files in Silhouette Studio, but you can basically work with the DXF format the same way , if you don’t have Designer Edition.

Now, in Studio, for the first letter, click on Open –>and navigate to the folder where the files are stored. You will notice there are three sets of alphabets listed in each folder — Left, Right Center. Each letter is designated like this: Left A — Left_A.svg; Center A — Ctr._A.svg or Right A — right_A.svg.

Click on the Center letter you’d like to use — in my case – -J. Now, you are going to notice that these come into Studio very small,but don’t size them now. Wait until you have all 3 letters on the page.

Next, go to the File menu bar, and from the drop down menu, select “Merge”. This maintains the page settings brings the next letter into the same workspace, instead of opening a new page. Repeat for your 3rd letter of the monogram. You will notice that all 3 letters come in on top of one another – -Not to worry, we will fix this. (I have zoomed in on this, so that you can see it better).

I would recommend zooming in on your design then separate the letters to the left, center right. In order to be sure they are spaced aligned correctly, open the Align Window and with all three letters selected, select Align Horizontally –> Middle and then Spacing –>Space Horizontally. Once you have the letters spaced aligned the way you like, again, with them all selected — Group together.

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